Challenge
The onset of retinal disease can be daunting for patients and their families. Many are confused about their diagnosis, anxious about treatment and fearful they may lose their vision. They also feel that doctors tend to talk very clinically and may not fully understand the daily struggles they face.
Insight
If we can empower patients to better convey what they go through, while at the same time increasing awareness and empathy within HCPs, we can foster better communication between the two.
Solution
Partnering with special effects experts whose work has been featured on Lost, Breaking Bad and Westworld, we created In My Eyes — a fully immersive experience for people to see what life is like with a retinal eye disease.
On the 360° Set of In My Eyes
What others are saying about In My Eyes
MM&M
Regeneron Uses VR to Humanize Retinal Disease
Regeneron discusses new virtual and augmented reality app called In My Eyes at MM&M’s FutureTech Pharma workshop in Philadelphia.
FiercePharma
See that? Regeneron Simulates Retinal Disease with Virtual and Augmented Reality App
Intouch and Regeneron collaborate on a new virtual and augmented reality app called In My Eyes.
OIS News
How Regeneron Aims to Stay on Message With VR/AR APP
Intouch and Regeneron discuss new virtual and augmented reality app called In My Eyes.
PM360
PM360 Presents the 2017 Greatest Creators
Regeneron’s In My Eyes virtual and augmented reality app was featured by PM360 as some of the best creative work in the life sciences industry.
MedAdNews
The Empathy Isn’t Virtual
Brent Scholz shares how Intouch uses VR and AR to create connections between physicians and patients.
PM360
PM360 Named Natalie Mancuso a 2017 Elite Disrupter
Without Natalie’s dedication, the industry’s first VR/AR app around retinal eye disease might never have seen the light of day—nor would the industry be buzzing about its success.
"The answer is important when it comes to certain retinal diseases."
See for yourself: Experience the ultimate empathy engine by downloading In My Eyes
Can be used with or without Google cardboard
